Never just aimlessly distribute your content to different medias. The story is the same but should be communicated very different. Learn about best practicefor different medias, and target and adjust your core story to tailored pieces of content. Trim, add, edit, adjust or redesign for the best results.
In infographics good copywriting cannot be underestimated. Words and visuals are interconnected when making infographics. Good copywriting is just as important in inevidable to the practice an
Designers are often not very good at copywriting or doesn't put as much effort into it as the design, it is important to include this skill set into the process of making an infographic.
Infographic copy should be sharp, catchy, convincing and persuasive.
Infographics include both text and visuals. This is two sets of competences. And usually two different professionals. These are closely intertwined and cannot be separated from each other. The copywriter and designer need to collaborate closely as a unit in order to make great infographics. Both in early and final stages. The writer needs to think visually and the designer incorporate the text.